White Papers

White papers can be a powerful tool for educating your customers about technology choices, issues, and strategies. They can also position your company as a knowledgeable solutions provider. Janice King's white paper writing services extend from research to project management and reviews to help you produce a timely and effective document.

Client: Nokia Siemens Networks Industry: Mobile Wireless Communications Janice has served as a white paper writer and technical editor for sales collateral and Web articles that address the mobile network operator and wireless services markets.

Customer Case Studies and Success Stories

“Real-life'' customer success stories are a great credibility-building tool for your product and company. Janice King supports your customer reference program with extensive experience in recruiting candidates, writing in-depth case studies or quick-read success stories in a variety of formats, and managing the review and approval process.

Client: Packeteer Industry Networking Janice wrote a series of customer case studies for this vendor of network control products.
Client: Spirent Communications Industry: Test and Measurement As a case study writer, Janice produced a series of customer success stories to highlight the company's value propositions.

Web Content, Social Media Content, and Content Marketing

Flash demos, blogs, online communities -- the ever-expanding options for communicating on the Web offer new ways to deliver your messages. But these media also demand timely, relevant, and engaging content. Janice King can repurpose your existing materials or develop new Web content to highlight your company's technical experts or products, services, and promotional programs.

Client: Cisco Systems Industry: IT Janice has worked across the company and product lines, writing numerous technical white papers, data sheets, and related product launch collateral. She has also written customer case studies, magazine articles, online community content, blog posts, and executive editorials.
Client: Ventus Networks Industry: Telecom Services Working with the Ventus Networks marketing team, Janice wrote numerous new and revamped Web pages for the corporate website.

Blog Posts and Articles

Subject experts are great sources for blog content and technical articles, but they don't always have the time or skills to write these documents themselves. Janice's skills for focusing topics and capturing the unique voice of each expert creates engaging and SEO-targeted content.

Client: ADC Kentrox Industry: Telecom Janice's marketing writing projects covered all company products, including brochures, executive editorials, customer case studies, press releases, sales kits, white papers, and technical articles for a quarterly customer newsletter.
Client: Megapath Industry: Managed Network Services Janice has written regular blog posts for several MegaPath technical experts. Additional projects include white papers, podcast scripts, and product data sheets.

Presentations, Video Scripts, and Event Materials

From trade-show materials, to simple talking points for PowerPoint slides, to a voice-over narration script for a video or Flash program, Janice King can craft the words that will attract and hold audience interest in your message.

Client: Ameritech/SBC Industry: Telecom For the division serving large business customers, Janice was the telecom writer for data sheets, solutions brochures, sales presentations and materials, trade show signage and handouts.
Client: Cisco Systems Industry: IT Online videos that feature employees are a powerful way to express a technology company's thought leadership. Janice writes scripts for on-camera or voice-over delivery. (Note: Select the Vision button/Rebecca Jacoby to view sample)